Organizations of all sizes and industries are taking notice of the impact recommendation engines (also frequently called recommender systems or personalization systems) powered by machine learning, can have in matching their customers with what they’re seeking.
‍
You don’t have to be Amazon or Netflix to leverage the power of recommendation engines. Businesses, both large and small, can use these systems to create a better experience for customers while also helping employees make more-informed decisions — a true competitive advantage.

In this guide, we’ll cover: